FLEX-MOVE
Turn every workout into a victory!
FLEX-MOVE is a smart garment for indoor fitness that helps people train with clearer guidance, corrective feedback, and a more motivating digital routine.
- Smart garment for indoor fitness
- AI-guided app and corrective feedback
- Motion capture, haptics, and community motivation
Training often breaks down between effort and understanding.
Many people want to train consistently but struggle with uncertainty: they do not know whether their form is correct, whether they are improving, or how to stay engaged over time without a coach beside them.
- Frustration caused by limited feedback during exercise
- Difficulty maintaining motivation in solo indoor training
- Unclear movement quality and limited corrective guidance
Professional movement expertise translated into an accessible product.
FLEX-MOVE is positioned at the intersection of professional biomechanics, AI-driven personalisation, an integrated digital ecosystem, and gamified motivation designed to keep training measurable and engaging.
- Professional biomechanics applied to everyday training
- AI-driven personalisation that adapts to user performance
- Integrated ecosystem spanning garment, app, feedback, and community
- Gamification that turns repetition into progress and reward
An asset-light model for accessible premium training.
The product strategy focuses on an accessible premium offer, with Move & Feel concentrating on software, intelligence, and experience design while partnering across hardware and go-to-market activities to stay asset-light and scalable.
- Accessible premium positioning for guided fitness
- Asset-light operating model built around strategic partners
- Focus on software, algorithms, and user experience integration
A connected training system built around the body.
FLEX-MOVE combines a sensorized garment with an AI-driven app, shared progress through community features, motion-capture intelligence, and haptic cues that help users feel corrections while they move.
- Smart garment that captures body movement during training
- AI app that personalises guidance and tracks progress
- Community features that make results visible and shareable
- Motion capture and haptic feedback for immediate corrective support
Core team
The project is led by a cross-disciplinary team spanning biomechanics, AI, rehabilitation, and product design.
Pietro Garofalo
CTO & Founder
Biomechanics specialist focused on motion capture, wearable R&D, and product management.
Christian Di Natali
VP & Founder
Robotics and AI specialist with experience in haptics, ergonomics, and European innovation projects.
Gabriele Ceruti
COO & Founder
Physiotherapist with long clinical experience in digital rehabilitation and movement-focused health services.
Bernard Hartigan
Product Designer
Senior product designer shaping the garment and user experience into a functional, wearable format.
Strategic partners
FLEX-MOVE is designed to grow through complementary partners that strengthen sensing, apparel, and fitness-market access.
Turingsense EU LAB
Motion capture technology partner
Supports the sensing foundation behind the garment through integrated motion-capture technology and hardware co-development.
turingsense.eu ↗
Legea (+Fusion, Hummel)
Commercial apparel and market-distribution partners
Supports commercial expansion in fitness apparel through manufacturing and market-side collaboration aligned with the asset-light model.
legea.it ↗
Technogym
Fitness ecosystem partner
Brings strong alignment with professional and consumer wellness environments, helping FLEX-MOVE fit naturally into a broader digital fitness ecosystem.
technogym.com ↗
Award
2nd place, Invitalia Award at Rimini Wellness
EU projects
Wave and Master XR
Signal
A concept validated through public recognition and applied R&D momentum